The Men's Line

Focus Product B – The Men’s Line

Targeting the modern man who wants simplicity and effectiveness.

• Visual Strategy: A dark, sleek, "tech-noir" image.

  • Image: The Black Bottle placed on a dark slate or charcoal background. Dramatic shadows.

  • Optional: A prop like a watch or granite stone to imply masculinity and solidity.

• Heading: Skin Defense | MEN.

• Sub-heading: Fortify against the elements.

• Body Text:

  "Your daily shield against pollution, stress, and fatigue. This fast-absorbing formula strengthens the skin barrier and soothes irritation with a matte, non-greasy finish."

• Key Benefits (Bullet points):

  • Protects against urban pollution.

  • Calms post-shave irritation.

  • Matte finish, zero shine.

• Call to Action: Shop Skin Defense